POUNDLAND has announced plans to open more than 150 Pep&Co fashion outlets within its existing shops this year as it aims to conquer the world of supermarket fashion.
The discount store’s “shop-in-shop” offer a full range of fashion for men, women and kids.
Prices start at just £1 and 95 per cent of the collection costs under a tenner.
The expansion will double the availability of Pep&Co in the discount retailer’s stores, beginning on February 1 in the UK and continuing to Ireland before Easter.
Poundland claims that the expansion will give it “true fashion scale” and elevate it to a top 15 clothing retailer by volume alongside the likes of River Island, Top Man, Asos and Peacocks if expected sales are reached.
“This Christmas we sold over a million more items than we did in our whole first year of trading from standalone stores,” Pep&Co boss, Adrian Mountford said.
New Pep&Co stores opening pre-Easter
HERE’s where you can find the new Pep&co shops
- UK
- Bromley High Street
- Newcastle Byker Shopping Park
- Canterbury
- Chippenham
- Doncaster Thorne Road
- Dorchester
- Dover St James
- Durham Riverside
- Eltham
- Epsom
- Halesowen
- Hereford
- London Holloway Road
- Kidderminster Swan
- Leighton Buzzard
- London Leyton Mills RP
- Liverpool St Johns Dawson Way
- North Shields
- London Portobello Road
- Ramsgate
- Sheffield Castle Square
- Sheldon
- London South Harrow
- SCOTLAND
- Airdrie
- Arbroath
- Kilmarnock
- Strathkelvin
- Johnstone
- WALES
- Caerphilly
- NORTHERN IRELAND
- Lisburn Bow Street Mall SC NI
- ROI
- Athy
- Ballini
- Blanchardstown West End RP
- Castlebar
- Dundrum Village Centre
- Finglas Main Centre
- Gorey
- Kilkenny Market Cross
- Newbridge Courtyard
- Naas
“Thanks to our partnership with Poundland – and now Dealz in the Republic of Ireland – we’re set to double in size over the coming year,” he added.
Poundland’s UK & Ireland managing director Barry Williams said he planned to make the bargain retailer a “must-stop fashion destination”.
He said: “We’re turning that ambition into reality and by the end of this year, with over 300 ‘shop-in-shop’ fashion stores, we’re set to become a major fashion player.”
Pep&Co opened its first standalone store in Kettering, Northamptonshire, in July 2015 and impressively within 50 days it had opened 50 more.
If you’re not convinced, the Sun Online tested the uber cheap clothing range for you – and here’s what we thought.
Before Christmas, the budget retailer provoked a storm of outrage on social media with its series of Twitter ads showing a naughty elf in various sexual poses and positions.
The ads prompted the Advertising Standards Agency (ASA) to launch an investigation.
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The storm was sparked when Poundland posted a picture of the elf standing over a female doll and asking: “How do you like your tea? One lump or two?”
The pic also featured a box of Twinnings Classic teabags, with the company accusing Poundland of “misusing” its product.
In June, an investigation found that items sold by pound shop brands – including Poundland – are sometimes up to 60 per cent cheaper elsewhere.